Study the past to innovate the future...


Yesterday was a rainy day here in the Adirondacks and like most parents (and grandparents) we took the kids to the movies. The historic Strand Theater in Old Forge is a blast from the past: no Fandango tickets online, no fancy reclining seats, and no high-priced popcorn. The atmosphere was nostalgic and it reminded me that not everything has to be fancy and new to be good. We sometimes get lost in technology and innovative marketing when the tried and true are often just fine. The owner was selling tickets in a booth that looked just as it did the 40s, his wife and daughter were struggling to keep up with an ancient machine’s popcorn production, and the customers were happy to give the kids a taste of the good ole days. There’s much written about retro designs, products that look and feel like the past, comfort food like your mother used to make, and marketing that emulates a bygone era. Read up on this stuff and find ways to blend the best of the past, present and future today

Susan Eloise Hinton (b. 1948):American writer who received the inaugural Margaret Edwards Award from the American Library Association for her writing for teens