Honesty is the best policy....


Shopping online is fun: from clothes to collectibles, I’ve found sites and brands I trust.  Early on, there were warnings about all the dangers, but to me, they’re no different than those you might experience at brick and mortar stores. Other than the Apple Store, many brick and mortar stores have unskilled, untrained, unmotivated, and uncaring people who are supposed to (but rarely) take of you. Most online stores provide review that tell a lot about their integrity – the bricks and mortars don’t. I’ve bought guitars and antiques on eBay, clothes and shoes from Land’s End and Zappos, and just about everything else from Amazon. They have robust and intuitive applications, quick deliveries, hassle-free returns, and all-around great service (from them or the licensed vendors on their sites). They ask for feedback and I comment mostly on their truthfulness (when I find it): that says volumes about their character. While some sites might be bad, the tremendous competition keeps them all focused. Whether competing with some of these service icons – online or onsite – put your best foot forward by saying what you mean and meaning what you say today.

Brian Tracy (b. 1944): Canadian-American motivational public speaker and self-development author