Never say never....


When the new law school opened at UNLV – to much fanfare - there were a surprising number of people in the community who decided to go back to college and get a new JD. I guess that wasn’t surprising: I had never really thought about how much some new school might motivate someone to finally follow a dream and make a change like that. Presumably, for many, it’s never too late or too early to be whatever you want to be to be.  Maybe there’s a lesson in this: if you announce something new – like posting open positions in your company, and you accompany it with some sort of creative flare, people will consider it and apply. Nothing new in this: job postings are a regular thing. But, employment branding is relatively new, and far too many companies fail to apply enough creative effort to get an appropriate number of applicants. Especially in these times of low unemployment. So, the moral of this story: if you want more good people to finally consider what they really want to be, do what’s needed to catch their attention today.

Eric Roth (b. 1945): Screenwriter